Experience, direct communications, flexibility & diversity


Fox Wines is a new company founded by two well-known foxes in the wine industry, Sergio Reyes and Raul Beckdorf. Each of them with more than 20 years of experience exporting and marketing premium Chilean wines.

Fox Wines focus is set on exporting bulk and bottled wines under its own, or third party brands.

Fox Wines is the best partner an agency could have. Being independent from the winery will result in huge advantages for our agencies.


To satisfy the needs of our customers by providing wines together with passion, creativity and high professionalism. Our aim is to make our partner's moments memorable.


To be recognized as referent on brand building, customer service and wine supplying.

Why Fox WiNES?

  • Promptness to seek for the best wines at the best price.
  • Customers will be attended directly by their Fox Wines partners with a fast an effective communication.
  • We work closely with the winery on blends in order to get what our clients need.
  • Long term brand building business relationship.
  • Fox Wines will be 100% committed to our partners needs through efficient customer service and logistics.

Raul Beckdorf

Sergio Reyes

Raul Beckdorf

Business Administrator, Universidad Diego Portales, with 23 years of experience in the wine industry with management positions in both business and marketing. Raul began his work experience in 1991 as Export & Marketing Manager of Viña Porta, one of the first Boutique wineries to be established where his main responsibility was to build the corporate brand image of the company and develop the international distribution network.

In 1997 he joined Viña Santa Carolina as Export Director where he was responsible for all brands of the holding. In 2001 went to Argentina with the position of Global Export Manager in order to take over the exports for Viña Santa Ana and Michele Torino (both part of the Peñaflor Group).

From his experience in marketing, brand building and international distribution he joins in 2002 Viña Anakena as Commercial Director. It is in this company where he leads one of the most important challenges highlighting the complete renovation of the brand image and the construction of a strong distribution network reaching 35 countries with annual sales of 4,000,000 bottles by 2011.

In 2013 Raul starts its first personal venture founding FOX WINES.

Sergio Reyes

Agricultural Engineer from Pontificia Universidad Catolica de Chile; with 30 years of experience as Business Manager; Sales Manager; Export Manager and Managing director in different companies, such as Viña Santa Rita; Geo Wines and Dow Chemical.

Sergio has dedicated much of his work experience in the wine industry where he had to lead major challenges. In 1994 he joined Viña Santa Rita as Export Director where he was responsible for building the winery´s international distribution network. In 2000 founded Geowines along with prominent Chilean winemaker Alvaro Espinoza. Both guided the new company to the areas of trade and winemaking consultancy and finally consolidated Geo Wines as an important wine exporter.. In less than 5 years, Geowines would became a major player in the Chilean wine industry  with annual sales of over 1,000,000 bottles.

After selling Geowines, Sergio decides in 2013 to undertake a new wine adventure by founding Fox Wines.



  • Quality; Careful and dedicated specialized wine search.
  • Pricing; We strive to achieve the best price /quality ratio for our partners.
  • Teamwork; Close teamwork between Fox Wines and wine producers oriented to achieve our customers wine requirements at the highest quality standards.
  • Customer Service; Our commitment compromise is to keep our partners constantly informed on the status of their orders and execute a careful supervision on wine loadings and logistics.